Johns Creek City Council Approves CVB Request for Gateway Markers

Visitors to Johns Creek are apparently unable to recognize that this sign denotes where Johns Creek starts.

Apparently the majority on the City Council has forgotten that the Convention Visitor’s Bureau is NOT a charitable organization and their funds are dollars fleeced collected in taxes on individuals who generally have no say in the matter if they need a hotel room(none of us really have a say in the matter do we?)

City Council Treats CVB Dollars as Gift

Instead we see Council Members fawning over the “hard work” of the CVB to spend the tax dollars as if they have either earned the money themselves or that they have raised it in donations.

Adding insults to injuries were many comments made to justify shifting funds away from one project and to the Gateway Markers. Wasn’t Johns Creek supposed to “be the EXCEPTION? Instead we are working overtime to do what everyone else is doing. We are establishing and operating every aspect of government all the other cities around us have implemented. Rather than challenge ourselves and ask “Is this really necessary any longer” we continue to keep collecting the tax dollars and doling them out on projects and causes that any rational person would not claim is fundamentally boosting tourism.

Working overtime is not an understatement as this issue has been addressed for many valuable hours. Think about that. What might all the costs be so far between staff hours, emails, work session meetings, council meetings and behind the scene conversations? If time is money, we should consider how much time is allocated for these issues. Better yet we should eliminate this from being an issue in the first place. Eliminate the Hotel/Motel tax.

Johns Creek had revenues of 88.6 million dollars in 2018(source:CAFR Johns Creek).

The dollars the CVB has to spend is less than 1/3 of 1% of the annual revenues for Johns Creek and yet it has consumed so much time of the seven council members for the last 6 months.

What’s Wrong With Giving Tax Dollars to a Volunteer Group to Spend as they See Fit?

Everything of course. Taxes take money by force. As a taxpayer you have no choice. Want a hotel room in Johns Creek? You’ll pay the tax.

Ironically, we all know that tax dollars are wasted at the local, state and federal levels. Yet no one with the power to actually do something about that waste does so when they have the chance. We do now. Eliminate the Hotel/Motel tax.

I’ll be blunt. Having an “expert” decide what we are missing is Gateway Markers is a farce. It’s always puzzled me why in a City with the highly educated residents we have, we seek opinions and hire people outside of Johns Creek. Why not spend the money we collect locally and boost our own economy?

We have a manufactured “problem” that government must now fix. And rest assured, the consultant was going to find something. Somehow more than 80,000 of us live in Johns Creek and yet the issue is that some people do not know where the City Lines are located. And that is what ails us?

Who knows where Brookhaven ends and Buckhead starts at every entrance? Vinings and Smyrna? Suwanee and Duluth? Does that really drive your dining decisions? Your business decisions? Your choice of doctor?

These are “political” boundaries. They are not OUR boundaries. You cannot force people to self-identify because of your arbitrary legal boundaries.

Have you considered that during the Comprehensive Land Use Plan process, we constantly heard about the different Character Areas. Residents do not know where one ends and one begins. Yet somehow we know who we are.

Or do we? Are we mere sheep waiting for the City Government to tell us who we are and what we represent? Are you? Not me.

I’m reminded of all the drug commercials on TV. I did not even know I had a problem until I saw the commercial. Now I need to call the doctor to find out how to resolve my newfound issue. Yet before that commercial, I was perfectly content.

That’s how it works when you give “experts” lots of money to come in and tell you what you are missing. If you don’t already know, then you must not be missing it.

While the CVB has been asleep at the cash box, businesses in South Forsyth are calling themselves Johns Creek. There’s even a body shop three miles into Forsyth County calling itself a Johns Creek business(perhaps a Gateway Marker there is a good idea?)

“It’s a compliment”, Council Member Bradberry said when asked about it. And he is right.

Bradberry asked about return on investment for the three items that “CVB” wants to spend money(our tax dollars) on. They were:

  • The Wall That Heals
  • The River Corridor Greenway
  • Gateway Markers

While Bradberry did not get any answer that one could use, other Council Members saw the benefit. There was no return on investment cited other than it was something we were missing and needed.

Bradberry said “It would be great if people knew they were in Johns Creek because the streets were cleaner, the medians were beautiful and the traffic lights and intersections were such that traffic was better, and that is how you knew you were in Johns Creek- that we did it better than our neighboring cities”.

Bradberry is correct. That is leadership by example. Not leadership by Gateway Markers.

Bradberry’s desires are basic government functions. Nothing is stopping this Council from doing this today. Not money. Not time. Even Mayor Bodker seemed to acknowledge we were not doing as good as we once did.

Council Member Zaprowski believes it would be nice to have a Gateway Marker to help people find his business when giving directions. Seriously? Your patients do not use Waze for navigation? Google Maps? After all, Johns Creek is a Partner City. And we do have signs announcing Johns Creek is a partner with Waze at all of our entrances.

Zaprowski gets the award for the strangest logic of the evening. He was against Gateway Markers but voting for it and for the Greenway but was voting against it.

This City Council really needs to grow up. Wasting hours and hours on this is beyond ridiculous. For example, after six months of fiscal year 2019 we have $1,000,000 more in revenues and $1,000,000 less in expenses. That’s $2,000,000 that only one Council Member asked about. Council Member Endres asked several questions while the City Manager gave brief and less than helpful generic responses. This is the same Council that could not see fit to cut property taxes despite the overwhelming evidence presented by Council Member Endres that we were actually increasing taxes.

The same City Council that will spend dozens of hours debating BS “feel-good gotta do something” projects seem to be blind to the multi-million dollar issues.

It needs to quit treating tax dollars as charitable contributions and the CVB as a benefactor. It needs to address the real issues.

Of course that is really hard work. And it is certainly more mundane. The truth is that they will spend less time debating the millage rate this summer than they have spent on Gateway Markers.

This Council would rather dream and fantasize on pie in the sky concepts rather than follow through with the major issues that are most important to the majority of residents within Johns Creek. At the last meeting they bumped the Police Chief and Public Safety for Gateway Markers. Think about that!

“Be the Exception”-how long before we get rid of that slogan and adopt a new one:

Same as Everyone Else

A government cannot define us. An artist will not define us. Gateway Markers will not define us. We do not need outsiders to come in and tell us who we are.

Government can identify us but it will never define us. The moment we let government define us is the moment we have lost who we are. We should be defining government instead.

The sooner the majority on this Council gets that concept, the better off we will all be.

And if you are waiting for the proposal from the CVB so that you can see what we are, then you are part of the problem.

This problem is NOT going away, unfortunately. Next year will have even more dollars to allocate. And as long as they get tax dollars, we will face this issue.

End the Hotel/Motel tax. It’s a minute amount of our budget. And it’s a waste of time and resources to continue to debate these issues.

If they are worth doing, then do them out of the General Budget, and be accountable.

Do that and we can be exceptional.

The very last thing we should want to see in the fall are Gateway Markers this City Council is compelled to approve because they are now to far down the road to say no.

You should have said no in the first place.

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